CASE STUDY — W-05

BTI Clean

An elevated cleaning and property care company in Northeast Ohio doing luxury-level work with an Instagram-only presence.

INDUSTRYLuxury cleaning
LOCATIONNortheast Ohio
SCOPESite · brand · quotes
TIMELINEDays, start to live
01 / PROBLEM

Elite work, invisible online.

  • No website. High-end clients were being asked to trust an Instagram grid.
  • Her structured service levels had no place to live.
  • Quotes required a back-and-forth conversation every single time.
02 / SOLUTION

A site as calm as the homes she cleans.

  • Luxury ivory, navy, and gold design on bticleans.com. Spa energy, not another dark template.
  • Her real service structure: Level One, Two, and Three cleans, turnovers, add-ons, real pricing.
  • A smart quote form: virtual quotes collect square footage and photos, walkthroughs book a visit.
  • Her real client reviews and her own service guides, built into the site.
03 / RESULTS

The meeting-ready company.

  • bticleans.com live on her own domain.
  • Quote requests arrive by email with everything needed to price the job.
  • A presence that matches the caliber of her clients.
  • Real reviews doing the selling.
BTI Clean brand banner: navy and gold lettering on ivory
THE IDENTITY · NAVY & GOLD
BTI Clean business card concept, ivory with gold frame
CARD CONCEPT · IVORY & GOLD

See it live: bticleans.com ↗

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Site, brand, cards, and the systems behind them. Most projects go live within a week.

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