CASE STUDY — W-01

The BossNM

An Albuquerque detailer with a bold new brand, real skills, and nothing online but a flyer and an Instagram page.

INDUSTRYAuto detailing
LOCATIONAlbuquerque, NM
SCOPESite · GBP · cards
TIMELINEDays, start to live
01 / PROBLEM

A brand with nowhere to live.

  • No website. A paper flyer and an Instagram grid carried the whole business.
  • Prices lived on the flyer, so every DM started from zero.
  • A striking Zia-sun logo with no digital presence built around it.
02 / SOLUTION

The Zia became the system.

  • Custom site on his own domain, thebossnm.com, designed off his logo: red, black, chrome, and the New Mexico Zia sun as a living motif.
  • His real flyer pricing, package for package. No invented numbers.
  • Google Business Profile built and wired to a review link on the site.
  • Business card designed to match: carbon black with the red Zia.
03 / RESULTS

From flyer to front door.

  • thebossnm.com live on his own domain, matching the brand on his hood.
  • Call, text, and DM funnels straight to his phone.
  • A Google presence where none existed.
  • One look across site, cards, and socials.
The BossNM brand banner: red Zia sun logo on black, Albuquerque NM
THE IDENTITY · ZIA RED
The BossNM business card, carbon black with red Zia sun motif
THE CARD · CARBON + ZIA

See it live: thebossnm.com ↗

Want this transformation?

Site, brand, cards, and the systems behind them. Most projects go live within a week.

Start a project More work